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Eco-labels: a smart strategy

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6 months ago

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http://www.euronews.com/ In this edition of Business Planet, we visit the French city of Poitiers to take a closer look at the European Ecolabel.

For consumers, the label is a reference that helps them identify more than 17,000 products that have a reduced impact on the environment. For entrepreneurs, it is both a commitment to the planet and a good way of boosting business.

The French company l’Arbre Vert is an Ecolabel pioneer. It was the first to obtain certification for shampoos and shower gels.

But it owes its success to the sale of cleaning products such as dish-washing and washing-up liquid, which opened up the business to large retail outlets around a decade ago.

Annual turnover has since grown from a few hundred thousand euros to 26 million euros. The company is now the leader for certified ecological cleaning products on the French market.

“At the start of the 21st century, there weren’t many certified products on the market. There was a lot of greenwashing. The first products certified on an international scale were ours. And that’s thanks to the Ecolabel,” said Michel Leuthy, CEO of Novamex-L’Arbre Vert.

As an Ecolabeled company, L’Arbre Vert is frequently audited. The company invests large sums in research and development.

“We have seven researchers working on innovative formulas. We spend more than one million euros per year on R&D,” says Michel Leuthy.

The European Ecolabel is the only official ecological certification valid throughout the European Union. It is delivered by independent organisations and guarantees the ecological quality of the product throughout its lifecycle.

In addition – and this is just as important – the Ecolabel ensures product performance.

“On the one hand, the Ecolabel is a guarantee that the product is as good as any standard product. It also guarantees that you won’t need to use twice as much to get the same result,” explained Emilie Machefaux, from ADEME, the French Agency for Environment and Energy Management.

There are around 50 categories of products or services likely to obtain an Ecolabel. Criteria can vary, however.

“It ranges from graphic paper to paint, textiles, mattresses… the criteria for handing out a European Ecolabel are specific to each product category,” according to Emilie Machefaux.

In conclusion, Michel Leuthy, CEO of Novamex-L’Arbre Vert told euronews: “For me, the Ecolabel was one of the keys to success because it backs up my environmental claims. But don’t forget: it’s your ability to innovate that will make you stand out.”

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Belgian food market leading the way in sustainability

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41 minutes ago

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April 21, 2026

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The cost-of-living crisis and the climate emergency are forcing industries to rethink their approach to their day-to-day practices.

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Artemis II: Why should we care? |Euronews Tech Talks

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4 days ago

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April 17, 2026

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The Artemis II mission brought four astronauts farther from Earth than humanity had ever ventured before.

To discuss its importance, Europe’s role and what comes after, Euronews Talks speaks with UK journalist Kate Arkless Gray and Belgian science reporter Senne Starckx.

Credits cover: Nasa and Euronews.

Read more: https://www.euronews.com/programs/euronews-tech-talks

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Flotilla carrying activists and aid for Palestinians in Gaza sets sail from Spain

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4 days ago

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April 17, 2026

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Flotilla carrying activists and aid for Palestinians in Gaza sets sail from Spain

Organisers of the Global Sumud Flotilla say that more than 70 boats and 1,000 people from around the world will participate.

READ MORE : http://www.euronews.com/2026/04/15/flotilla-carrying-activists-and-aid-for-palestinians-in-gaza-sets-sail-from-spain

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Following the crowd: Amsterdam’s smart city solution

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1 week ago

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April 14, 2026

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As part of an episode dedicated to cities, Business Planet speaks to the city of Amsterdam about its crowd monitoring experiment.

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Hundreds of thousands of pro-EU demonstrators gather in Kyiv

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1 week ago

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April 13, 2026

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A mass pro-EU rally in the Ukrainian capital Kyiv brought together an estimated 200,000 protesters…

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A mass pro-EU rally in the Ukrainian capital Kyiv brought together an estimated 200,000 protesters in the city’s Independence Square on Sunday, December 15.

The huge demonstration came on the same day that EU enlargement chief Stefan Fule announced, via Twitter, that talks on a trade deal with Ukraine had been halted.

Four weeks of protest have yielded little result, but opposition leader Vitali Klitschko says most of the country wants closer integration with Europe.

Klitschko told euronews: “70 percent of the Ukrainian population wants to see Ukraine as a part of European family.”

US Senator John McCain became the latest high-profile foreign politician to support Ukraine’s pro-EU activists.

McCain addressed the Kyiv crowd, saying: “Peaceful process and peaceful protest is inspiring your country and inspiring the world. Ukraine will make Europe better, and Europe will make Ukraine better.”

On suspending talks on the EU trade deal last month, Ukraine’s government said it would be refocusing on Russia instead.

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