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How to rebrand a country after the COVID-19 pandemic | Euronews Debates

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3 years ago

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The economic malaise caused by the global pandemic had led to a sharp decline in global flows of foreign direct investment (FDI) and in revenue streams for countries that heavily rely on tourism. With the rollout of vaccines now stoking hopes of a rebound this year, in 2021, countries will need to get their nation branding strategy right. So how does a country improve its nation’s standing in the World’s eyes? What are the pitfalls to avoid? We’ll hear from experts who know what it takes to create a valuable, authentic national brand that can help further a country’s economic and development goals.

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#EuronewsDebates

00:00 Intro
03:36 What is nation branding? How different countries interpret it?
07:44 It’s not about shiny advertising
11:48 Thinking about what a location represents
16:08 Countries can change their image and can change their perception
19:42 Improving the understanding of how Costa Rica was perceived was very important
30:04 Engage with your people and the world
35:20 Do the governments and countries really know what they’re doing?
38:06 How will countries need to communicate with those younger generations?
39:54 How much do you accept that these days it is about trust?
42:28 Is sustainability the future of tourism?
47:32 What things might be like in a post covid world?
49:48 What steps can Italy take to solidify its cultural identity while adopting policies to become more welcoming to foreign investors, students, workers? 
42:23  Do you have any ideas for building an economy based on things other than tourism?
54:03 Is that dollar gonna shrink or expand and how will for example tourist destinations compete in a post-COVID world in that sort of scenario?
56:08 How can cities like Bogota compete to be relevant in the new future?
57:47 Is the world going to have an identity crisis or is this going to be a world of opportunity after this pandemic?

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3 Comments

3 Comments

  1. @SpikeThePorcupine23

    February 22, 2024 at 11:16 am

    good day

  2. @TheSojoboUchiwa

    February 22, 2024 at 11:16 am

    1 hour long of oversimplifying and stereotypes.

  3. @robharris8844U

    February 22, 2024 at 11:16 am

    All 27 in the EU are arrogant and petty.

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Another Europe News

Captain arrested after eight people die in ferry capsize off northern Cyprus

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50 minutes ago

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September 6, 2026

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Captain arrested after eight people die in ferry capsize off northern Cyprus

Eight other crew members who were on board when the boat set sail from Kyreneia have also been arrested. Investigations into the accident are still underway.

READ MORE : http://www.euronews.com/2026/08/30/passenger-ship-carrying-270-people-sinks-off-coast-of-northern-cyprus

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Another Europe News

Red Cross targeted in fake Ceuta posts

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2 hours ago

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September 5, 2026

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A series of social media posts has attacked the Red Cross for how it handled the Ceuta crisis, with some claiming it has helped to transport Moroccan men to the Spanish mainland, and others alleging it chose to help migrants over Spaniards.

#TheCube investigates.

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Another Europe News

Latest news bulletin | September 3rd, 2026 – Evening

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3 hours ago

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September 5, 2026

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Latest news bulletin | September 3rd, 2026 – Evening

Catch up with the most important stories from around Europe and beyond this September 3rd, 2026 – latest news, breaking news, World, Business, Entertainment, Politics, Culture, Travel.

READ MORE : http://www.euronews.com/2026/09/03/latest-news-bulletin-september-3rd-2026-evening

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Another Europe News

euronews reporter – Ireland: we need to talk about abortion

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4 hours ago

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September 5, 2026

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http://www.euronews.com/ It’s one of Ireland’s most emotional and sensitive debates – abortion.

In Ireland, it is a criminal act which could send both patient and doctor to life in prison. An act seen as a threat to the unborn child and also one which forces women to travel abroad to end their pregnancy.

In the next edition of Reporter, we take a look at how one woman’s death has moved both pro-life and pro-choice groups to talk about abortion once again.

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After Trump comment on declaring Strait of Hormuz US territory, Tehran says it ‘will remain Iranian’

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5 hours ago

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September 5, 2026

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After Trump comment on declaring Strait of Hormuz US territory, Tehran says it ‘will remain Iranian’

Speaking in New York on Friday, Trump, with a chuckle, said: “Pretty soon I’ll be declaring the Hormuz Strait a territory of the United States.”

READ MORE : http://www.euronews.com/2026/08/15/iran-says-strait-of-hormuz-will-remain-iranian-after-trump-warning

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