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euronews hi-tech – Apps, tablets and the internet invade toyland

Published

3 years ago

March 22, 2024

http://www.euronews.com/ The 110th annual American International Toy Fair is one of the largest toy and youth product marketplaces in the world, bringing together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe. New technologies are combined with classical elements. Classic dolls like Barbie continue to add digital elements. But more than ever, almost every product has an app element.

Mattel showed off its Imaginext Fortress, with a bay for an iPad and Disney Princess Castle works interactively with the iPad.

” There’s lots of connectivity with technology. We are amplifying play, we are connecting to apps,” said Mattel Senior Vice President Lisa McKnight.

New technologies are integrated in almost all new toys. But retro is also alive and kicking.

“Retro and classic is also another huge trend so you are seeing toys from my childhood and my parents, my grandparents’ childhood which is a great way to engage families in intergenerational play. So there is really something out there for everybody,” says Adrienne Appell of the Toy Industry Association.

Toymakers are expanding their marketing platforms as much as their product lines. They have found that sometimes social media and blogs work better than normal advertising.

“We are also using digital marketing more actively and we are finding that the best way to talk about your brand is to have brand advocates out there in the world. So when you look at a brand like “My Little Pony” for example we have this incredible base of consumers who are blogging about it, talking about it, and tweeting about it,” says Hasbro’s John Frascotti.

And reaching children and parents where they tweet, not just where they meet, could be the best connection of all.

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13 hours ago

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euronews

#EuronewsNow | “It does seem like the Prime Minister is not budging”.

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Published

1 day ago

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euronews

‘Well, it worked’: Elon Musk unveils new Tesla Roadster that can fly

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Tech EU News

Gay man marries transexual in Cuban first

Published

1 day ago

October 23, 2026

euronews

A man and a transgender woman have married in what’s been seen as Cuba’s first gay wedding.

Same-sex marriages are illegal in the country, but the ceremony went ahead as planned because the bride is legally a woman after undergoing Cuba’s first state-sanctioned sex change operation in 2007.

“I think the Cuban government has really politicised this. I haven’t wanted to turn this into a circus, much less something political,” said bride Wendy Iriepa.

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Tech EU News

Kenichi Yoda, Princess of Asturias laureate: “Ghibli is closely tied to its time”

Published

2 days ago

October 22, 2026

euronews

Kenichi Yoda, Princess of Asturias laureate: “Ghibli is closely tied to its time”

The new president of the legendary Japanese studio argues that beauty must be sought even when portraying horrors such as war. In Oviedo, Yoda, Ghibli’s public face, says they will continue to explore contemporary themes and concerns, just as their founders did.

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