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The Great Call of China – businessplanet

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2 years ago

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http://www.euronews.com/ What are the keys to success for a European SME opening up a business in China? Who do you turn to for help if you want to set up a business in Shanghai, China’s economic hub? Find out in this edition of Business Planet.

China is Europe’s second largest trade partner. Developing economies like China’s are expected to represent up to 60 percent of the world’s GDP by 2030.

MGJ is one of Europe’s three leading producers of container seals for the food, cosmetics and chemical industry.

Five years ago, its leaders decided to expand to the Asian market. Today, annual turnover at the Chinese branch grows by 20 percent each year – reaching 1,5 million euros in 2012.

“Our goal was not to relocate in China, but simply to conquer new markets in China and Asia. Today, all of our products are sold exclusively on the Asian market,” says MGJ China’s deputy General Manager, De Kong.

Before opening up its new branch in Shanghai, the company spent several months in an incubator there, where it had access to specialist advice and market research. That was the first key to success according to De Kong:

“Our biggest asset was the market research carried out by ERAI, which allowed us to establish a real expansion strategy and start out with very clear marketing targets,” he tells us.

ERAI was created nearly 25 years ago by the French Rhône-Alpes region to help companies that wanted to expand to China. The initiative is still gowing strong, as the Chinese market represents great potential for European businesses.

Jean-Maurice Hebrard is the Director of ERAI China:

“We’re in a very competitive market in Europe, and we’re still one step ahead of our Chinese partners. The gap is closing, but it’s still worth it, and I think we Europeans still have our place on the market here,” he says.

Up to 60 European entrepreneurs join the incubator each year. Their aim? To start a new business, but also – and this is crucial – to understand this new market.

“What’s important is to understand the Chinese business model, how it works,” says Jean-Maurice Hebrard. “Secondly, you have to move step by step, don’t rush into it. Don’t think it’s an eldorado, which is expecting you with open arms, that would be a big mistake. I think you need to come and see things for yourself and make long-term business plans.”

De Kong has this advice for anyone wishing to start up a business in China:

“For me, the keys to success in China are: a good network, don’t lose face and – more importantly – don’t let anyone else lose face, and finally, be humble and modest when doing business.”

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2 Comments

2 Comments

  1. @nancyhyman4174

    March 25, 2024 at 9:13 am

    What will be the effect upon the European and American investors if something goes wrong between the capitalist and the communist in China's government ?. It wouldn't be the first time that a government has engaged in the nationalization and confiscation of private industry.

  2. @johnman8048

    March 25, 2024 at 9:13 am

    And exclusive stuff only being sold in asia is only going to deter more people away from the western world, and somehow that seems like a good idea to you..

    So much for the diverse planet we aswell all become asian…

    Your gonna miss the german and american cuisines one day?

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More world leaders arrive in Doha to honour Qatar’s former emir

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July 19, 2026

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European delegations continued to arrive in Qatar on the third day of national mourning, with France, Germany and Britain among those sending senior representatives, as Iran’s foreign minister, the UAE president, Jordan’s king and Palestinian president also paid their respects.

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Australia’s new $69 million library becomes home to a copy of Shakespeare’s First Folio

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July 19, 2026

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Australia’s new $69 million library becomes home to a copy of Shakespeare’s First Folio

Australia’s Museum of Old and New Art (MONA) has opened its highly anticipated new library, featuring 30,000 items, including Shakespeare’s First Folio. The collection ranges from children’s books and artworks to rare books and historic maps.

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Latest news bulletin | July 16th, 2026 – Morning

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Latest news bulletin | July 16th, 2026 – Morning

Catch up with the most important stories from around Europe and beyond this July 16th, 2026 – latest news, breaking news, World, Business, Entertainment, Politics, Culture, Travel.

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Latest news bulletin | June 25th, 2026 – Morning

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Queen Elizabeth’s coffin travels from Buckingham Palace to Westminster

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July 19, 2026

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The coffin with late Queen Elizabeth II’s body travels from Buckingham Palace to Westminster through central London on a gun carriage, with the king and other royals walking behind.

It will be placed in Parliament’s medieval Westminster Hall, where the Archbishop of Canterbury will conduct a short service. The queen will then lie-in-state for four days, until the morning of her funeral. Members of the public will be able to pay their respects and troops will keep a round-the-clock vigil.

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