The making of Lavazza Calendar 2009 by Annie Leibovitz | FashionTV | FTV

Lavazza has unveiled the 17th edition of Lavazza Calendar for 2009 shot by the famous celebrities photographer, Annie Leibovitz, featuring Electtra Rossellini Wiedemann. The images feature some of Italy’s most well-known iconic landmarks. Each image presents what the company calls ‘Italianity’, and its influence on art, cinema, history and culture.

Lavazza is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family. Since 1991, Lavazza has produced the “Lavazza Calendar”, featuring fashion photography from some of the world’s leading photographers. The calendar is not available for purchase. Contributors have included Annie Leibovitz in 2009, David LaChapelle in 2002, Helmut Newton in 1993 and 1994, Ellen Von Unwerth in 1995, Eugenio Recuenco in 2007, Erwin Olaf in 2005, and Platon in 2018. The calendar has become a showpiece of conceptual fashion photography.

Anna-Lou “Annie” Leibovitz is an American portrait photographer. She is best known for her engaging portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz’s polaroid of John Lennon and Yoko Ono is considered Rolling Stone magazine’s most famous cover photograph. The Library of Congress declared her a Living Legend, and she is the first woman to have a feature exhibition at Washington’s National Portrait Gallery.

The making of Lavazza Calendar 2009.

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