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How did Barbie break the mould? | Mattel | The Big Question HIGHLIGHT

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This episode of The Big Question sees Sanjay Luthra, Mattel’s EMEA Managing Director, sit down with Hannah Brown to discuss the Barbie effect and Mattel’s new customer strategy.

Watch the full episode now: https://www.youtube.com/watch?v=QwG5U-owfmU&list=PLSyY1udCyYqCSxmFRNEpDT0MilAJEaFQJ

Read more here: https://www.euronews.com/business/2024/11/25/beyond-barbie-why-the-toy-industry-is-no-longer-just-for-kids

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