Tech EU News
Microsoft writes off ad agency billions
http://www.euronews.com/ Microsoft has admitted an online advertising agency it bought five years ago is – in essence – worthless.
It will write off the value of the company, aQuantive, losing the equivalent of almost five billion euros.
The charge is likely to wipe out all profit from the world’s largest software company’s latest quarterly results.
The purchase was supposed to help Microsoft compete with Google’s digital ad firm DoubleClick in the race for revenues from search-related display advertising.
It was Microsoft’s biggest acquisition at the time, exceeded only by its purchase of Skype for $8.5 billion (6.76 billion euros) last year. But it never proved a success and aQuantive’s top executives soon left Microsoft.
In addition to the write-down, Microsoft said its expectations for future growth and profitability at its online services unit – which includes the Bing search engine and MSN Internet portal – are “lower than previous estimates”.
Microsoft’s online services division is the biggest drag on its earnings, currently losing about $500 million (398 million euros) a quarter as the company invests heavily in Bing in an attempt to catch market leader Google. The unit has lost more than $5 billion (3.98 billion euros) in the last three years alone.
Even though its market share has been rising, Bing has not reached critical mass required to make the product profitable.
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Pedro Sánchez “clearly lies.”
MEP Antonio López-Istúriz slams Spain’s PM on #EuropeToday, accusing his government of ignoring intelligence warnings that a migration crisis was brewing in Ceuta, where 80,000 people illegally crossed the border last month.
Tech EU News
…we will have to abandon coastal cities like New York, New Orleans, Rotterdam and Hamburg.
Professor Anders Levermann explains why rising sea levels caused by climate change pose such a risk.
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Securing affordable and healthy food for low-income communities is increasingly challenging, but urban farming could be the solution.
READ MORE : https://www.euronews.com/2021/09/19/this-modular-vertical-farm-could-sweep-away-urban-food-deserts
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#EcoInnovation
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#EuronewsNow | “It does seem like the Prime Minister is not budging”.
Pressure is mounting on Prime Minister Theresa May with Monday being the deadline for her to inform MPs on her plan to break the deadlock over the Bexit deal.
UK Correspondent Vincent McAviney reports from London.
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‘Well, it worked’: Elon Musk unveils new Tesla Roadster that can fly
Musk said the Roadster has “altitude control thrusters and main thrusters in the rear, so it can basically fly like a rocket.”
READ MORE : http://www.euronews.com/2026/10/16/well-it-worked-elon-musk-unveils-new-tesla-roadster-that-can-fly
Euronews Next is a future-focused news section covering global innovation, science and technology with a European perspective. Our dedicated team of journalists aims to educate and inspire today’s leaders by providing them with analysis and insights into the people and organisations shaping our future
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