Alexandre Herchcovitch Sao Paulo FW Fall 2011 Full Show | FashionTV – FTV.com

Sao Paulo Fashion Week Fall 2011 on http://FTV.com fashiontv Alexandre Herchcovitch Full Show

Featuring Top Model Caroline Ribeiro

Front Row Red Carpet Celebrities —

Top Hot Sexy Models –

Styled by —

Music — Personal Jesus by NINA HAGEN

Alexandre Herchcovitch, the famous Brazilian fashion designer was born in São Paulo, Brazil on 21 July 1971. He is best known for eclectic prints and ultramodern designs. During the nineties, skulls, his trademark became a symbol of Brazilian youth. Herchcovitch is rapidly becoming an important name in the fashion world with his numerous stores around the world.

Alexandre was first seen in 1993, it was the graduation fashion show at Santa Marcelina, the fashion school where he studied. By this time he had already created his personal fashion label, and had a signature with two skulls logo on the clothes. He uses molded rubber, gigantic sequins, crazy patterns and religious symbols and has been designing geometrically daring frocks which have become very popular. Some of his futuristic and notorious creations include woven straw hats with trash-bags-cum-dresses. His clientele is made up of celebrities like Geordon Nicol, Agyness Deyn and Leigh Lezark. Alexandre Herchcovitch is one of those designers who has the knack to renovate classic into contemporary and simple into alluring.

At the tender age of ten he got to know first about fashion from his mother, Regina Herchcovitch. At his insistence she taught him the basics about stitching and modeling. She also wore the dresses designed by her son to parties, and this helped him sell his creations to friends. Alexandre was a frequent visitor to the alternative clubs of São Paulo nights in his teen years and also studied at a Religious Zionist Orthodox Jewish school. Orthodox Jewish and modern influence amalgamate in his fashion designs and showcase those human feelings and rudiments of society which fashion houses have not paid much attention to. Alexandre Herchcovitch has gone ahead of all confines in his ten-year career and has numerous fresh concepts to surpass himself every season.

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