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IKEA’s Dorothée Gardon on AI, the viral Punch moment and brand control in the social media age
IKEA’s Dorothée Gardon on AI, the viral Punch moment and brand control in the social media age
At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.
Spark your senses, wake your wonder. Euronews Culture seeks to show creativity in action and inspire our audience to explore the world through the five senses. Start your journey through the best of Europe’s arts, gastronomy, traditions and high-end craftsmanship.
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