Mam: Wearable Art for S/S 27 | Paris Men Fashion Week

Feel the cosmic awakening and futuristic metallic structures of Mam’s complete debut Paris presentation by streaming it now on FTV!

During Paris Men’s Fashion Week, independent design house Mam orchestrates a monumental evolution, unveiling its highly anticipated debut fashion show at Solum Paris.

Co-founded by Creative Director Anthya Tirado and CEO Jordi Enrique Albert, the brand has officially expanded its universe from visionary accessories into a full-fledged multidisciplinary fashion house. Transforming the venue into a futuristic temple, the runway is anchored by a monumental chrome-finished avatar sculpture named Gaia.

Conceived as a progressive awakening rather than a traditional runway, the show unfolds as an immersive, six-part journey through galactic civilizations, mapping out a visual and energetic ascension from deep primal pulses into pure, elevated transcendence. The runway performance flows seamlessly through distinct energetic states, beginning with the grounding earth-energy of the Andromedans and the sensual passion of the Felines.

Marking a major milestone, Mam joins forces with progressive automotive brand Cupra to debut the Carians civilization, a segment dedicated to movement and high-performance momentum. This collaboration introduces the first Mam x Cupra men’s jewelry collection – sculptural, bold metallic forms that redefine contemporary masculine design.

The journey unfolds further through the heart-centered Arcturians, the fluid self-expression of Atlantis, and culminates in a climax with the Pleiadians, culminating in a spectacular, nuclear-white silhouette that dissolves into light.

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