Why Ukraine’s ‘Wildberries’ Strikes Are Bad News For Russia

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Ukraine has stepped up strikes against Russia’s retail logistics giant Wildberries in recent weeks in another attempt to bring the conflict to the Russian public. So in this video, we’ll explain the impact this will have on Russia and the ongoing war.

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Sources:
What is Wildberries?
https://www.nytimes.com/2026/08/08/world/europe/wildberries-russia-ukraine.html
https://theconversation.com/ukraine-assault-on-russian-retail-giant-wildberries-brings-war-home-to-consumers-and-retailers-289164
https://www.abc.net.au/news/2026-08-12/ukraine-strikes-on-wildberries-could-crash-russian-banks/107026238
https://www.breakingviews.com/columns/considered-view/bombing-russian-amazon-puts-putin-bind-2026-08-11/

Where Ukraine has struck Wildberries:
https://www.bbc.co.uk/news/articles/clyxlm877p2o
https://www.theguardian.com/world/2026/aug/08/ukraine-war-briefing-wildberries-warehouse-struck-by-kyivs-drones-more-than-2000km-from-russian-border

Wildberries CEO responds:
https://www.reuters.com/business/retail-consumer/founder-russian-retailer-wildberries-calls-ukrainian-attacks-acts-terrorism-2026-07-31/

Death toll of strikes:
https://www.reuters.com/world/ukrainian-attacks-wildberries-strike-heart-russia-inc-2026-08-07/

Ukraine says Wildberries supplies military:
https://www.bbc.co.uk/news/articles/c36de9n4pxpo
https://www.nytimes.com/2026/08/08/world/europe/wildberries-russia-ukraine.html

Ukrainian aims in striking Wildberries:
https://www.nytimes.com/2026/08/08/world/europe/wildberries-russia-ukraine.html
https://www.aljazeera.com/news/2026/8/12/ukraines-strikes-on-russias-wildberries-arent-about-the-front-line
https://www.dw.com/ru/zelenskij-sklady-wildberries-ispolzovalis-dla-hranenia-detalej-bpla/a-78017779

Reuters analysis of damage:
https://www.reuters.com/world/ukrainian-attacks-wildberries-strike-heart-russia-inc-2026-08-07/

Business impact of strikes:
https://www.breakingviews.com/columns/considered-view/bombing-russian-amazon-puts-putin-bind-2026-08-11/
https://en.thebell.io/the-economic-impact-of-ukraines-strikes-on-wildberries/
https://theconversation.com/ukraine-assault-on-russian-retail-giant-wildberries-brings-war-home-to-consumers-and-retailers-289164
https://www.worldpoliticsreview.com/ukraine-warehouse-war-wildberries-ozon-drone-strikes/
https://meduza.io/en/news/2026/08/03/forbes-russia-wildberries-sellers-losses-from-ukrainian-warehouse-strikes-estimated-at-215-280-billion-rubles

Wildberries ‘Force Majeure’, and promise of support:
https://www.bbc.co.uk/news/articles/cvg9n2y61w6o
https://www.worldpoliticsreview.com/ukraine-warehouse-war-wildberries-ozon-drone-strikes/
https://www.reuters.com/business/finance/russia-explores-support-wildberries-after-ukrainian-drone-attacks-sources-say-2026-07-28/

Wildberries integration in Russian economy:
https://theconversation.com/ukraine-assault-on-russian-retail-giant-wildberries-brings-war-home-to-consumers-and-retailers-289164
https://www.worldpoliticsreview.com/ukraine-warehouse-war-wildberries-ozon-drone-strikes/

Ukraine running low on interceptors:
https://www.reuters.com/world/russian-attack-kyiv-triggers-fires-officials-say-2026-08-10/
https://www.dw.com/en/short-on-us-patriot-missiles-ukraine-looks-for-alternatives/a-78328784

Zelenskyy promises more deep strikes:
https://www.bbc.co.uk/news/articles/c151dpzwnvxo

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