BLUMARINE: Irina Shayk Commands Boudoir on the Beach for S/S 27 | Milan Fashion Week

Blumarine
spring/summer 2027
Ready-to-Wear collection
Milan Fashion Week
Irina Shayk
#MFW #Blumarine #SS27

Experience David Koma’s sun-drenched vision for Blumarine S/S 27, airing now on FashionTV!

Opening the show in ultimate dark glamour, supermodel Irina Shayk set a captivating tone for Blumarine’s spring/summer 2027 collection in Milan. Creative Director David Koma channeled the cinematic allure of the California ingenue – a sun-faded starlet suspended between soft boudoir romance and West Coast surf culture – pushing the house’s signature femininity out of the shadows and into a sun-drenched light.

Rendered in a dusty pastel palette, the collection playfully reimagined daywear through the lens of innerwear-as-outerwear. Sheer plumetis camisoles expanded into floor-length robes, while flounced crepon trousers and draped jersey tops mimicked body-hugging lingerie.

A distinct West Coast energy pulsed through the collection with cut-out swimsuit bodies, Pacific floral motifs on PVC, and plumed ostrich-feather bombers paired over sleek satin jackets.

Grounding the hyper-feminine silhouettes, Blumarine debuted an exclusive collaboration with UGG® F26, elevating clogs with cage-like silver hardware, cabochon crystals, and delicate lavender ostrich plumes.

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