The Snow Show: The Future of the Ski Holiday

The panel, “The Future of the Ski Holiday,” will explore how the industry is evolving to address challenges such as climate change, rising costs and changing traveller expectations.

Speakers will discuss how to make skiing more accessible and sustainable while protecting the future of the sport:

-Florian Sengstschmid, CEO, Azerbaijan Tourism Board (ATB)
-Sandra Spitz, Sport and Event Director, International Ski and Snowboard Federation (FIS)
-James Gambrill, Founder, Mountain Trade Network & Event Director, Snow Show London

The discussion will also explore emerging ski destinations, including Azerbaijan, and how innovation, investment and year-round experiences can create new opportunities for mountain tourism and attract the next generation of travellers.

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