B ICONIC: Art & Emerging Vision for S/S 27 | Milan Fashion Week

B Iconic
spring/summer
ready-to-wear collection 2027
Milan Fashion Week
#BIconic #SS27 #MFW

B Iconic brought the ultimate mix of art, couture, and emerging talent to Milan Fashion Week – watch the highlights on FashionTV!

Staged inside the industrial architecture of Officine del Volo, B Iconic concluded its third edition during Milan Fashion Week, cementing its position as a dynamic global incubator bridging commercial scale, artistic expression, and social advocacy.

Conceived by Giulio Di Sabato, Simone Ruggeri, and Mitch Mihic and produced by Caremoli & Ruggeri, this edition introduced a Pop-up Store & Temporary Showroom in collaboration with Best Showroom, merging traditional runway presentations with direct B2B buyer ordering and retail access featuring brands like Matteo Sorbellini and Korean skincare label Ongju.

Central to the event was its international scouting agenda – bolstered by Fondazione Italia Cina and the Future Moda initiative, which highlighted cross-cultural dialogue through designers including Kimooncho, Li Yuntao, Drycri, Sul Young Hee, Par.lune, Ludovica Milano, Golden Rabbit, Pelliot, Met Jeans, and Massimo Sabbadin.

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