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Microsoft writes off ad agency billions

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7 months ago

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http://www.euronews.com/ Microsoft has admitted an online advertising agency it bought five years ago is – in essence – worthless.

It will write off the value of the company, aQuantive, losing the equivalent of almost five billion euros.

The charge is likely to wipe out all profit from the world’s largest software company’s latest quarterly results.

The purchase was supposed to help Microsoft compete with Google’s digital ad firm DoubleClick in the race for revenues from search-related display advertising.

It was Microsoft’s biggest acquisition at the time, exceeded only by its purchase of Skype for $8.5 billion (6.76 billion euros) last year. But it never proved a success and aQuantive’s top executives soon left Microsoft.

In addition to the write-down, Microsoft said its expectations for future growth and profitability at its online services unit – which includes the Bing search engine and MSN Internet portal – are “lower than previous estimates”.

Microsoft’s online services division is the biggest drag on its earnings, currently losing about $500 million (398 million euros) a quarter as the company invests heavily in Bing in an attempt to catch market leader Google. The unit has lost more than $5 billion (3.98 billion euros) in the last three years alone.

Even though its market share has been rising, Bing has not reached critical mass required to make the product profitable.

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3 Golden rules for scaling businesses

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23 hours ago

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June 3, 2026

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In an interview with Euronews, Aadeel Akhtar, CEO and founder at Psyonic, a company manufacturing the world’s first touch-sensing bionic hand, shares his top tips for scaling up

READ MORE : https://www.euronews.com/2022/12/07/3-golden-rules-for-scaling-businesses

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EU agriculture ministers to hold crucial talks ahead of possible Mercosur deal signing

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3 days ago

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June 2, 2026

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EU agriculture ministers to hold crucial talks ahead of possible Mercosur deal signing

With the European Commission expected to offer assurances to opponents worried about their farmers, the EU’s 27 ministers will meet on Wednesday for a “political” discussion before an expected vote on the pivotal trade deal on Friday.

READ MORE : http://www.euronews.com/2026/01/05/eu-agriculture-ministers-to-hold-crucial-talks-ahead-of-possible-mercosur-deal-signing

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US and Iranian officials begin high-stakes peace talks in Pakistan to resolve war

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3 days ago

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June 2, 2026

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US and Iranian officials begin high-stakes peace talks in Pakistan to resolve war

Three party talks with the US, Iran and Pakistan have begun after a reduction in Israeli strikes on southern Lebanon and other preconditions being met, according to Iran’s IRNA news agency.

READ MORE : http://www.euronews.com/2026/04/11/us-and-iranian-officials-arrive-in-pakistan-for-high-stakes-peace-talks-to-resolve-conflic

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European troops arrive in Greenland as US and Denmark talks fail to resolve dispute

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3 days ago

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June 1, 2026

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European troops arrive in Greenland as US and Denmark talks fail to resolve dispute

The deployment was announced the same day the foreign ministers of Denmark and Greenland met with US Vice President JD Vance and Secretary of State Marco Rubio in Washington.

READ MORE : http://www.euronews.com/2026/01/15/european-troops-arrive-in-greenland-as-us-and-denmark-talks-fail-to-resolve-dispute

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EU and Ukraine agree 10-point plan to speed up Kyiv’s accession bid despite Hungary’s veto

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3 days ago

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June 1, 2026

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EU and Ukraine agree 10-point plan to speed up Kyiv’s accession bid despite Hungary’s veto

The European Union and Ukraine have drawn up a to-do list that will allow Kyiv to make technical progress on its bid to join the EU despite official talks being blocked by Hungary, saying EU accession is a “key element” of Ukraine’s security guarantees.

READ MORE : http://www.euronews.com/2025/12/11/eu-and-ukraine-agree-10-point-plan-to-speed-up-kyivs-accession-bid-despite-hungarys-veto

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