Retro Sci-Fi by Apujan for F/W 26-27, London Fashion Week | FashionTV | FTV

Explore the fall/winter 2026-2027 collection of Apujan presented at London Fashion Week! The brand returned to London Fashion Week with a cinematic digital presentation that traded last season’s fairytale softness for something sharper and more restrained: detective fiction, rational observation, and subtle retro sci-fi undertones. Directed by Creative Director Apu Jan himself, “The Notebook of a Detective’s Assistant” follows an observer figure – part Dr. Watson, part ghost photographer, part shadow tailor – moving through a world of clues, secrets, and half-lit rooms. The garments themselves become narrative devices: every seam, every fold, every hidden detail a piece of the story. The palette is cool and deliberate – black, grey, blue, white – a restrained canvas that lets texture and form speak louder. Structured tailoring is softened by rose-shaped silhouettes, while signature jacquard knits and asymmetric cuts reinterpret classic shapes. For the first time in recent seasons, technical outerwear developed with Taiwanese textile mills brings a modern, functional edge to the collection’s introspective mood.

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